The Business of Golf – golf manners do matter

Golf is one of the few sports that still has its own etiquette. You need to know where to stand when someone is hitting a shot, where and when to take your pull or power cart, how to fix a ball mark properly, how to properly mark your ball and even when to talk.

Typically, these golfing niceties are taught to beginners and may be revised in golfing clinics. If you’re not sure about something – ask your golf pro or you can visit websites on etiquette such as www.pga.com/play/golf-etiquette.cfm.

Before the Game

Invite guests and give them as much advance notice as possible. If a client, supplier or prospect seems reluctant to commit to a game, do a little probing. If you should suspect their reluctance may be due to their golfing abilities, try to put them at ease by saying, “I’m not a great gofer either.” You could also suggest you attend a golf clinic together or mini-putt.

• Send a reminder one week ahead and again the day before.
• If they’re not provided information online, provide a URL and detailed directions to the club.
• Make sure they’re aware of the dress code since it can vary significantly from club to club.
• Ahead of time, ask staff to charge green fees, balls, carts, drinks and lunch or dinner to your account.
• Tell your guest exactly where to meet you and arrive early so you can welcome them. Wandering and waiting is not the way to start the outing.

During the Game

• Keep the proper pace. Don’t fall behind or get too close to those playing ahead of you.
• Take a cart although you may want the exercise. You have more opportunity to chat when you’re side by side in a golf cart. If it’s a foursome, change your cart positions several times so that everyone gets a chance to chat.
• Remember it’s not about the score. It’s not about how well you play, but about getting to know people and making new friends.
• Keep it light – don’t try to close a deal – this is not the time or place for it. Discuss golf. Your best experience. Your funniest moment. The last course you played. Ask about their favorite vacation ever. Wonder out loud what made it their last best vacation ever.

After the Game

Communicate appreciation. The host and the guest should both acknowledge the day by phone or email. If you were the guest, a handwritten thank you card will certainly be noticed.

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